Effects of the number and type of attributes included in an attitude model: more is not better
1973
Wilkie, William L. | Weinreich, Rolf P.
Palabras clave de AGROVOC
Información bibliográfica
Effects of the number and type of attributes included in an attitude model: more is not better
Editorial Ind., Krannert Graduate School of Industrial Administration, Purdue University | West Lafayette, Ind., Krannert Graduate School of Industrial Administration, Purdue University, 1973
Paper (Krannert Graduate School of Industrial Administration. Institute for Research in the Behavioral, Economic, and Management Sciences)
Editorial
Krannert Graduate School of Industrial Administration, Purdue University
Otras materias
Attitude (psychology); Marketing research; Motivation research (marketing)
Idioma
Inglés
Nota
by William L. Wilkie and Rolf P. Weinreich.
Includes bibliographical references (leaf 16).
Tipo
Text; Bibliography; Monographic; Government Publication
2024-02-27
2025-04-24
MODS
Proveedor de Datos
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