French Carrefour in south-east Asia
2001
Kamath, P. | Godin, C.
Looks at a French hypermarket, Carrefour, its background, philosophy and mission. Examines the keys to its success worldwide, with particular emphasis on its exploits in Indonesia. Provides the opportunity to discuss related considerations, such as political risk and currency fluctuation.
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Bibliographic information
British food journal
Volume
103
Issue
7
Pagination
479
- 494
ISSN
0007-070X
Other Subjects
Food marketing; Consumer behavior
Language
English
Note
In the special issue: a series of case studies investigating international and domestic marketing issues in the food sector / edited by n. farmer.
2019-12-04
Type
Journal Article; Text
2024-02-28
MODS
Data Provider
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