French Carrefour in south-east Asia
2001
Kamath, P. | Godin, C.
Looks at a French hypermarket, Carrefour, its background, philosophy and mission. Examines the keys to its success worldwide, with particular emphasis on its exploits in Indonesia. Provides the opportunity to discuss related considerations, such as political risk and currency fluctuation.
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书目信息
其它主题
Food marketing; Consumer behavior
语言
英语
注释
In the special issue: a series of case studies investigating international and domestic marketing issues in the food sector / edited by n. farmer.
2019-12-04
类型
Journal Article; Text
2024-02-28
MODS