French Carrefour in south-east Asia
2001
Kamath, P. | Godin, C.
Looks at a French hypermarket, Carrefour, its background, philosophy and mission. Examines the keys to its success worldwide, with particular emphasis on its exploits in Indonesia. Provides the opportunity to discuss related considerations, such as political risk and currency fluctuation.
Показать больше [+] Меньше [-]Ключевые слова АГРОВОК
Библиографическая информация
Другие темы
Food marketing; Consumer behavior
Язык
Английский
Примечание
In the special issue: a series of case studies investigating international and domestic marketing issues in the food sector / edited by n. farmer.
2019-12-04
Тип
Journal Article; Text
2024-02-28
MODS
Поставщик данных
Эту запись предоставил National Agricultural Library
If you notice any incorrect information relating to this record, please contact us at [email protected] [email protected]