PROPUESTA METODOLÓGICA PARA ANALIZAR LA COMPETITIVIDAD DE REDES DE VALOR AGROINDUSTRIALES
2017
Barrera Rodríguez, Ariadna Isabel | Baca Del Moral, Julio | Santoyo Cortes, Horacio Vinicio | Altamirano Cardenas, J. Reyes
This paper presents a methodology for analyzing the competitiveness of agribusiness valuenetworks. The methodological approach consists of three stages of analysis confined within theLogical Framework: the diagnosis of the network sustained on competitive advantage and theanalysis of environmental megatrends based on strategic prospective method and the businessmodels; defining the central problem and their causal relationship, and the definition ofstrategic actions. The expected outputs of the implementation are: determining the competitiveposition of the network, the construction of the complex causal, and the design of an effectiveintervention strategy that promotes competitive development integrated for focused and viableactions.
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