Does Nutrition Sell? Do Health Claims Work? Part 1
2002
Tillotson, James E.
Food marketing with health claims in today’s market calls for a re-evaluation of methods and thoughtful analytical marketers.
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Información bibliográfica
Editorial
Lippincott Williams & Wilkins
Otras materias
Food marketing
Idioma
Inglés
Nota
Affiliations: james e. tillotson, phd, mba, is currently professor of food policy and international business at tufts university. before returning to the academic world, he worked in industry, holding various research and development positions in the food and chemical sectors.
Tipo
Journal Article; Text
2024-02-28
MODS
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