Does Nutrition Sell? Do Health Claims Work? Part 1
2002
Tillotson, James E.
Food marketing with health claims in today’s market calls for a re-evaluation of methods and thoughtful analytical marketers.
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Библиографическая информация
Издатель
Lippincott Williams & Wilkins
Другие темы
Food marketing
Язык
Английский
Примечание
Affiliations: james e. tillotson, phd, mba, is currently professor of food policy and international business at tufts university. before returning to the academic world, he worked in industry, holding various research and development positions in the food and chemical sectors.
Тип
Journal Article; Text
2024-02-28
MODS
Поставщик данных
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