Does Nutrition Sell? Do Health Claims Work? Part 1
2002
Tillotson, James E.
Food marketing with health claims in today’s market calls for a re-evaluation of methods and thoughtful analytical marketers.
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书目信息
出版者
Lippincott Williams & Wilkins
其它主题
Food marketing
语言
英语
注释
Affiliations: james e. tillotson, phd, mba, is currently professor of food policy and international business at tufts university. before returning to the academic world, he worked in industry, holding various research and development positions in the food and chemical sectors.
类型
Journal Article; Text
2024-02-28
MODS