Latvian consumers eating motivations
2017
Kalnina, I., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Food Technology. Dept. of Food Technology | Straumite, E., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Food Technology. Dept. of Food Technology | Klava, D., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Food Technology. Dept. of Food Technology | Kruma, Z., Latvia Univ. of Agriculture, Jelgava (Latvia). Faculty of Food Technology. Dept. of Food Technology | Guine, R.P.F., Polytechnic Inst. of Viseu (Portugal). CI and DET Research Centre
The society’s dietary habits make an important impact on overall health status, the food that is consumed daily can be one of factors that prevent or, on the contrary, increase health risks. Eating habits, food choices, quantity and frequency of mealtimes are dependent on many variables from physiological to emotional needs. The aim of this research was to find out the factors that influence food choice of Latvian consumers. The questionnaire was used as a basic tool for studies of Latvian consumers eating motivation, which was completed by 245 respondents (75.1% female and 24.9% male) from different Latvia regions. The survey included ten parts – demographical information, anthropometric data and behavioural and health related elements, sources of information about healthy eating, factors related to food choices according to motivations (health aspect, emotional, economic, availability, social, cultural, environmental, political, marketing and commercials). The results of questionnaire show, that the 48% of respondents have motivation to eat healthy; Latvian consumers haven’t united viewpoint regarding emotional motivations for eating – 33% agrees with this motivation form. Frequently physical exercises positively correlate with knowledge about healthy food, healthy motivations and also emotional motivations . More than half of respondents completely agree that food makes them feel good.
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