Does Nutrition Sell? Do Health Claims Work? Part 1
2002
Tillotson, James E.
Food marketing with health claims in today’s market calls for a re-evaluation of methods and thoughtful analytical marketers.
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Bibliographic information
Publisher
Lippincott Williams & Wilkins
Other Subjects
Food marketing
Language
English
Note
Affiliations: james e. tillotson, phd, mba, is currently professor of food policy and international business at tufts university. before returning to the academic world, he worked in industry, holding various research and development positions in the food and chemical sectors.
Type
Journal Article; Text
2024-02-28
MODS
Data Provider
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