Factors affecting satisfaction of generation Y consumers of high protein plant-based milk product
2024
Nutchanon Chaitantikul(Bangkok University, Pathum Thani (Thailand). Graduate School) E-mail:[email protected] | Penjira Kanthawongs(Bangkok University, Pathum Thani (Thailand). School of Business Administration. Department of Management)
AGROVOC Keywords
Bibliographic information
Pagination
p. 160-168
Other Subjects
Subjective norms; Generation y; Sensory appeal; Nutritional knowledge; Plant-based milk product; High protein product; Product value
Language
Thai
Note
Summaries (En, Th)
Translated Title
ปัจจัยที่มีอิทธิพลต่อความพึงพอใจผลิตภัณฑ์นมโปรตีนสูงจากพืชของผู้บริโภคเจเนอเรชันวาย
Type
Conference; Summary; Non-Conventional
Source
Proceedings of 62nd Kasetsart University Annual Conference: Education, Economics and Business Administration, Humanities and Social Sciences. Kasetsart University, Bangkok (Thailand) Ministry of Education, Science, Research and Innovation, Bangkok (Thailand) Ministry of Agriculture and Cooperatives, Bangkok (Thailand) Ministry of Education, Bangkok (Thailand) Ministry of Natural Resources and Environment, Bangkok (Thailand) Ministry of Digital Economy and Society, Bangkok (Thailand) Thailand Science Research and Innovation, Bangkok (Thailand) National Research Council of Thailand, Bangkok (Thailand) Prachachuen Research Network, Bangkok (Thailand). Bangkok (Thailand), 2024. ISBN 978-616-278-834-5. p. 160-168
Conference
62. Kasetsart University Annual Conference, Bangkok (Thailand), 5-7 Mar 2024
2024-09-23
AGRIS AP
Data Provider
This bibliographic record has been provided by Kasetsart University
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